Today I want to talk about Facebook ads and how to sell beats on facebook utilizing one of the best paid traffic sources online today.
Facebook is a powerful website to market your beat selling website on. For one, it’s still the cheapest paid traffic source online today compared to Google Adwords, buying ad space on websites to solo ads.
But many producers are getting it wrong.
I see it every single day when I log into Facebook.
Most music producers are looking to sell beats through Facebook and that’s a huge mistake.
Facebook is a social media website, people go on Facebook to socialize, people don’t go on Facebook to buy a product.
Yea u might get lucky one day and hit a home run on Facebook, sell a beat on Facebook, but chances are your conversion rate will decrease over time.
I’ve heard it many times. Facebook doesn’t work. I tried it out, but didn’t sell any beats, then they go on looking for the next hit and run strategy.
That’s why most producers fail, they’re still looking for the magic beat-selling formula and don’t stick to the script.
The strategy we always recommend when doing Facebook ads is give away something for free.
Grab the email, build the relationship and then do the selling.
It's simple as 1, 2, 3 and it works.
Why do you think so many marketers scream "the money is in the list" because it's true.
The problem with us producers is we want the sales now without building the foundation of the business and email will be the foundation of the music production business like it or not.
I generate 30 to 40 leads per day with Facebook on a 20 buck per day budget.
I run a Facebook ad for 10 days. I keep it simple. I do this every month and it grows my business on autopilot.
There's so many targeting options that you can use on Facebook that you can't really find nowhere else.
You got custom audiences where you can add a code to your website and target your website visitors which will decrease your ad spent.
You have lookalike audiences, you can even target your email list with a Facebook ad.
But like I said earlier many producers are not doing this.
I'm just here to show you want working for me. I don't want to run your business, but if I can help you in anyway get your focus on what you need to do to grow your business. I will do it.
I was the same way when I started my beat selling business. I never wanted to grow my email list and it was one of the biggest mistakes I've made online that cost's me thousands of dollars.
Doing Facebook ads, the right way is the key to the growth of your business.